Marketing Magic
This rice pudding restaurant(?) totally nails it from a marketing POV. I must have spent 20 minutes in the store just reading all the signs before I eventually ordered a bowl of gooey goodness. If everyone is like me (and really they should be!), just think of all the people that would be in the store at any given time, which to any passerbys creates curiosity and in turn draws them into the fray. Wash. Rinse. Repeat. Eat.